An image isn’t just a piece of content. It’s an advertising space that’s often underestimated.

This is precisely the principle behind In-Image Ads a format that allows you to monetize images without creating an additional ad unit.

How does In-Image work?

The mechanics are simple: when an image appears within the user’s viewport while scrolling, a responsive ad overlay automatically appears on top of it.

At the same time, the ad unit:

• does not require additional space in the page layout;
• does not displace text or other content elements;
• appears only when the user reaches the image;
• utilizes the page’s existing visual area.

This allows for the addition of another monetization point without turning the page into a collection of ad units.

Why is this format appealing to publishers?

Traditional advertising typically competes with content for available page space. In-Image takes a different approach: the ad message is integrated directly into the visual content.

For publishers, this means the ability to increase the number of monetizable areas without expanding the ad grid or making additional changes to the layout.

When properly configured, the format can also unlock demand from brands that prioritize prominent placements and visual engagement with their audience.

Monetization Where Attention Already Exists

An effective advertising strategy doesn’t necessarily mean more ad units. Sometimes it’s enough to use existing page elements more effectively.

CTREX’s In-Image Ads turn images into an additional source of revenue while preserving the content structure and user experience.

For websites with a large number of photos, illustrations, and visual content, this is yet another opportunity to unlock the potential of their ad inventory.